Advertising

Instagram Is Testing Mid-Roll Video Ad Pop-Ups In Stories

Author

Read Time

1 min

Posted

Share Article

The new Instagram tests are essentially an extension of Facebook’s ad experiments in live video, where it has been serving mid-roll ads into broadcasts. Facebook has been tinkering with these mid-roll video ads as a way to make money from streaming. Now with options available on both platforms, publishers have more opportunities to test the viability of the format as a marketing investment.

New year, new ads.

Let's start something great