AMP Agency Grows Integrated Media Team with Newly Appointed Leadership Team

New SVP of Media, SVP of Ad Technology and Director of Social to Lead Integrated Team

BOSTON, MA ‘ December 9, 2015’ AMP Agency, an integrated marketing agency, announced the creation of three key positions to lead the growing integrated media team: Senior Vice President of Media, Senior Vice President of Advertising Technology and Director of Social.

Doug Grumet, Senior Vice President, Media, AMP Agency

As SVP of Media, Grumet will lead the agency’s integrated media services, including all online and offline planning and buying capabilities. With over 14+ years of media and communications planning experience across all facets of traditional and digital media, Grumet will play an integral role in building integrated media solutions that embrace the convergence of engagement, transaction and personalization.

Prior to joining AMP, Grumet served as Vice President, Group Director of Media at DigitasLBI, leading digital media strategy, planning and activation for a Fortune 100 financial organization. Over the years, Grumet has been a key leader for integrated media and communications planning groups, locally and globally, working at reputable agencies, including: Carat, MARC USA and One to One Interactive.  His resume includes work with notable clients such as Reebok, Liberty Mutual and Philips.

Chris Boucher, Senior Vice President, Advertising Technology, AMP Agency

In his role, Boucher will be the resident expert in digital media and data products, helping clients define and execute their data-driven, programmatic media strategies. With 16+ years of experience in the interactive media space, Chris will serve as an invaluable, consultative partner to help clients navigate the ever evolving digital media landscape.

Boucher joins AMP from MobileFuse, where he served as President and Chief Product Officer. During his time at MobileFuse, Boucher led product and programmatic strategy and integrations as well as development of proprietary software, helping the company increase profits 1200% within 3 years. Boucher has held leadership positions across a variety of high-growth start-ups and data-driven, industry-leading companies.

Elizabeth Chapin, Director of Social, AMP Agency

Chapin will serve as the newly appointed Director of Social Media, leading strategy and account management for the agency’s social media client business, which consists of Fortune 500 companies including Hasbro and Goodyear. She moves into the role after 2 years at AMP, during which she has created solutions that help drive digital business forward for brands like Hasbro.

Prior to joining the AMP team, Liz worked at an agency in New York City, focusing on creating campaigns, content and conversations that exist within earned media environments digitally, socially and physically. Working across fashion, beauty and lifestyle accounts, she managed campaigns from strategy through execution to measurement.

‘Technology is changing the face of media and marketing, and our team is helping clients navigate and win during this chaotic time,’? said Gary Colen, CEO at AMP Agency. ‘Doug, Chris and Elizabeth will ensure AMP continues to deliver progressive solutions ‘ rooted in emerging technology, smart media and compelling Creative.’

The new roles and responsibilities come on the heels of big new business wins for the agency.

ABOUT AMP AGENCY

AMP Agency is a full service marketing agency with offices in Boston, Los Angeles and New York. At AMP, we believe in better ideas created a different way. It’s in our heritage. Through the years, we’ve morphed from a non-traditional marketing agency into a full-service shop. Today, we’re a 200 + team of intellectually curious individuals who are eager to solve your business challenges.

We’re proud to work with amazing clients including industry leaders like Maybelline New York, Hasbro and Ansell Healthcare. Want to learn more? Read about our Paid Social, Paid Search, and Programmatic Media Agency services.