Media

Why Sex, Millennials and Video Didn’t Sell For Elite Daily

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Eight months ago, Elite Daily was “the voice of Generation Y,” in the words of a presentation it made to advertisers. Two weeks ago, the Daily Mail General Trust, its parent company, wrote down the entirety of its investment in the millennial-focused publisher, a tacit admission that the site was worthless to the company and its investors. That plunge is the latest turn in a wild ride Elite Daily's been on since it launched in 2012.

Forty million down the drain.

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