CRM
Data-driven relationship building.
Data
We use detailed data (e.g., customer preferences, digital brand interactions, purchase history, online behavior) to improve the quality of your database and inform CRM strategie
- Data Hygiene & Cleansing
- Data Audit & Validation
- Data Enrichment
- Zero-Party Data (ZPD)
- First-Party Data
- Second-Party & Third-Party Data (B2B & B2C)
Strategy
We build customized CRM strategies to increase your brand awareness, conversions, loyalty and revenue, helping you boost engagement while staying relevant and retaining customers throughout their journey.
- Business Acquisition Strategies
- Lead Management Strategies
- Retention Strategies
- Defection Analysis
- Win-Back Strategies
- Email Service Providers (ESPs) Recommendations
Segmentation & Personalization
We mesh demographic, behavioral and attitudinal data with personas, scenarios and journeys to give your audience a personalized experience that truly resonates with them while making your CRM thrive.
- Customer Journey Builder
- Advanced Segmentation
- Lead Scoring & Grading
- Progressive Profiling
- Behavioral Triggers & Predictive Personalization
- Marketing & Sales Automation
- Web Forms & Landing Pages
- Dynamic Content & Management
Cross-Channel Orchestration
We create a seamless journey across all touch points with personalized messages that provide valuable solutions at every interaction, turning your CRM data into hyper-personalized messages that customers want.
- Email Marketing
- Mobile SMS/MMS Marketing
- Web Browser Push Notifications
- Mobile App-Push Notifications
Design, Development & Deployment
We design, launch and manage memorable, brand-enhancing and results-driven creative solutions.
- Content Strategy & Creation
- Email Design & Layouts
- Email Development & Deployment
- Campaign Setup & Management
- Marketing & Sales Automation
- Email Monitoring & Maintenance
- Email Service Providers (ESPs) Management
Growth, Insights & Reporting
We blend art with science to make your data deliver and realize your CRM dreams, delivering clean and easy-to-understand reports with insights, results and ways to maximize continuous improvement.
- Conversion Rate Optimization
- Campaign Tracking & Attributions
- Revenue Tracking, Reporting & Optimization
- Data Analysis & Results Insights
- Intelligent Forecasting
- KPI & Goal Measurement
- Ad Hoc Reporting