CRM

Data-driven relationship building.

Data

We use detailed data (e.g., customer preferences, digital brand interactions, purchase history, online behavior) to improve the quality of your database and inform CRM strategie

  • Data Hygiene & Cleansing
  • Data Audit & Validation
  • Data Enrichment
  • Zero-Party Data (ZPD)
  • First-Party Data
  • Second-Party & Third-Party Data (B2B & B2C)

Strategy

We build customized CRM strategies to increase your brand awareness, conversions, loyalty and revenue, helping you boost engagement while staying relevant and retaining customers throughout their journey.

  • Business Acquisition Strategies
  • Lead Management Strategies
  • Retention Strategies
  • Defection Analysis
  • Win-Back Strategies
  • Email Service Providers (ESPs) Recommendations

Segmentation & Personalization

We mesh demographic, behavioral and attitudinal data with personas, scenarios and journeys to give your audience a personalized experience that truly resonates with them while making your CRM thrive.

  • Customer Journey Builder
  • Advanced Segmentation
  • Lead Scoring & Grading
  • Progressive Profiling
  • Behavioral Triggers & Predictive Personalization
  • Marketing & Sales Automation
  • Web Forms & Landing Pages
  • Dynamic Content & Management

Cross-Channel Orchestration

We create a seamless journey across all touch points with personalized messages that provide valuable solutions at every interaction, turning your CRM data into hyper-personalized messages that customers want.

  • Email Marketing
  • Mobile SMS/MMS Marketing
  • Web Browser Push Notifications
  • Mobile App-Push Notifications

Design, Development & Deployment

We design, launch and manage memorable, brand-enhancing and results-driven creative solutions.

  • Content Strategy & Creation
  • Email Design & Layouts
  • Email Development & Deployment
  • Campaign Setup & Management
  • Marketing & Sales Automation
  • Email Monitoring & Maintenance
  • Email Service Providers (ESPs) Management

Growth, Insights & Reporting

We blend art with science to make your data deliver and realize your CRM dreams, delivering clean and easy-to-understand reports with insights, results and ways to maximize continuous improvement.

  • Conversion Rate Optimization
  • Campaign Tracking & Attributions
  • Revenue Tracking, Reporting & Optimization
  • Data Analysis & Results Insights
  • Intelligent Forecasting
  • KPI & Goal Measurement
  • Ad Hoc Reporting

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